Privacy Policy

Fertility North Website and Use Disclosure Notice (Website Privacy Policy) sets out the way in which we handle information collected through our website. When you use our website, you may provide us with personal information, including information collected via third party providers.

Fertility North has a separate privacy policy (the ‘Fertility North Privacy Of Your Information Policy’ or ‘Privacy Policy’) which sets out the way in which we will handle your personal information in compliance with the Privacy Act 1988 (Cth) and Australian Privacy Principles (APP) contained in that Act, and other relevant privacy laws. The purposes for which we collect personal information are set out in more detail in our Privacy Policy.

 

Use of personal information collected through our website

We will collect your personal information through forms on our website (such as your email address or other contact details) if you use either the ‘Book a Consultation’ or ‘Event Registration’ function.

We may also collect information that may be considered personal information through third party cookies and pixels. We will take all reasonable steps to minimise the data collected by third party cookies and pixels and will only use the information for a purpose identified in our Privacy Policy.

Where information collected by Fertility North is personal information, we will only use this information in accordance with our ‘Fertility North Privacy Of Your Information Policy’ and relevant privacy laws. The primary purpose for which we collect your information on the Website is for administrative and internal business purposes related to the services we provide or may provide to you. Secondary purposes may include marketing, sending newsletters, and providing technology updates.

Cookies

Cookies are small files that are stored on your computer, tablet or mobile phone by a website which record your visit and collect statistical information.

Fertility North uses cookies via our website to improve your browsing experience, track the number of website views and provide you with relevant information across our website and on third party sites including other websites and social media pages. We use the information sourced from these cookies to help improve our website experience by creating more effective content and developing better user experiences.

PLEASE NOTE: This data is anonymous and cannot be tracked back to any one user.

Use of Google Analytics

Fertility North uses Google Analytics to understand how visitors use our website and to help improve our content and services. Google Analytics uses cookies to collect information such as pages visited, time spent on site, and general location data. This information is aggregated and does not personally identify you.

You have the ability to opt out of Google Analytics by visiting the  Google Analytics opt-out page.

Use of HubSpot

Fertility North uses HubSpot, a customer relationship management (CRM) and marketing automation platform provided by HubSpot, Inc., to help manage our website, communications, and marketing activities.

HubSpot uses cookies and similar tracking technologies to analyse how visitors interact with our website, measure the effectiveness of our marketing campaigns, and improve user experience. These cookies may collect information such as your IP address, browser type, pages visited, and time spent on the site.

When you submit a form on our website, subscribe to our newsletter, or otherwise provide your contact details, that information is stored securely within our HubSpot CRM. We use this information to respond to your enquiries, send updates or newsletters (where you have opted in), and deliver relevant information about our services.

You can unsubscribe from email communications at any time by clicking the unsubscribe link in any message you receive from us.

If you wish to manage or opt out of HubSpot’s tracking technologies, you can adjust your browser settings to block cookies, or visit Hubspot’s Privacy Preferences.

Other pixels and cookies used by Fertility North

In addition to Google Analytics and Hubspot, Fertility North uses the following pixel providers on the website, for the following reasons.

If you would like to opt-out of any pixel use, please follow the instructions set out below.

• Google GA4

  Why do we use them? We use Google Analytics 4 to collect website traffic data and analyse user interactions on our website. This helps us understand how users engage with our content and optimise our site’s performance and improve our experience.
  How can you opt-out? You can opt-out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On or by enabling Do Not Track in your browser.

• Google Ads

  Why do we use them? We use Google Ads to manage our advertising campaigns through Google. This helps us measure engagement with our content and helps us provide you with relevant information.
  How can you opt-out? You can opt-out of Google Ads by adjusting your ad settings on your Google account. Visit Google Ad Settings to manage your preferences.

• Meta

  Why do we use them? We use Meta Pixel to track user interactions with our website, measure the effectiveness of our advertising campaigns, and retarget users who have visited our site with relevant ads on Facebook, Instagram, and other Meta platforms.
  How can you opt-out? You can opt-out of Meta Pixel tracking by adjusting your ad preferences on Facebook or Instagram. Visit Facebook Ad Settings to manage your preferences.

Contact us

If you have any questions relating to our Website Collection Notice or for further information on how we collect, use, disclose, and store your personal information please don’t hesitate to contact us by email: admin@fertilitynorth.com.